The 5 Days of WLC Christmas campaign by the Wisconsin Lutheran College Alumni department was a promotional campaign to encourage alumni to connect with their alma mater, encourage future students, shop the bookstore, and support through a donation. The event took place over the course of 5 days in December leading up to Christmas. Each day there was a new social media graphic that introduced the gift of the day and how someone could earn that gift. The campaign launched with a teaser postcard to all alumni.
© 2020 Briana Lambrecht.